| 00:00:13 |
Unidentified Speaker
FOR COMING. THIS IS A BIT OF A TREE. I HAVE BEEN COVERING FACEBOOK FOR YEARS AND YOU RARELY SEE CHRIS COX OUT HERE DOING HIS VISIONARY THING. YOUR TITLE...
|
| 00:00:36 |
Unidentified Speaker
YEARS, I HAVE BUILT OUT THE PRODUCT MANAGEMENT AND DESIGN TEAM. A BUNCH OF ENGINEERS, A PRODUCT MANAGER, AND SOME DESIGNERS. I HAVE BEEN RESPONSIBLE...
|
| 00:00:51 |
Unidentified Speaker
WHO MIGHT NOT THINK OF PRODUCT THE WAY YOU DO, WHAT IS THAT ON FACEBOOK? >> THE "LIKE" BUTTON
|
| 00:00:59 |
Unidentified Speaker
IS A PRODUCT. NEWS FEED. IT IS AN INTERESTING TWIST ON A PRODUCT. A LOT OF CONSUMER TECHNOLOGY COMPANIES WOULD BE LIKE A SINGLE PLAYER GAME. YOU ARE...
|
| 00:01:32 |
Unidentified Speaker
AT FACEBOOK SINCE 2005. SEVEN YEARS. YOU HAVE DONE A BUNCH OF DIFFERENT THINGS. ONE OF THE MOST INTERESTING IS YOU CAME ON AS AN ENGINEER BUT YOU MOVED...
|
| 00:01:57 |
Unidentified Speaker
LOOKING FOR IMAGINATIVE PEOPLE. SCRAPPY PEOPLE. A LOT OF THE FOLKS WE WERE INTERVIEWING AT THE TIME WERE COMING OUT OF STANFORD UNIVERSITY. WE ARE INTERVIEWING...
|
| 00:03:01 |
Unidentified Speaker
UNUSUAL HIRING STORY? SOMEONE HAD FACEBOOK AND
|
| 00:03:05 |
Unidentified Speaker
YOU HIRE THEM. >> THAT HAPPENED. TWO STORIES. ONE WAS HIRING THE COLLEGE PROFESSOR THAT TAUGHT ME HOW TO CODE. I WALKED INTO AN INTERVIEW AND I DID...
|
| 00:03:45 |
Unidentified Speaker
WHAT DID YOU ASK HIM? >> I ASKED HIM A PROBLEM WI--
|
| 00:03:52 |
Unidentified Speaker
A GRAPH TRAVERSAL PROBLEM. HYDROGRAPH ONE OF THE BOARD AND WE STARTED TALKING A LOT OF WHICH ARE APPLICABLE IN SOCIAL NETWORKING. >> WHY DID YOU WANT...
|
| 00:04:12 |
Unidentified Speaker
WORK FOR FACEBOOK? >> I ASKED HIM THAT
|
| 00:04:14 |
Unidentified Speaker
AS WELL. WE HAD SOME PEOPLE WHO WERE YOUNG HACKERS. THERE WAS THIS KID WHO CREATED A HACK SO WHEN YOU LOOK AT THEIR PROFILE YOUR PROFILE WOULD TURN INTO...
|
| 00:05:02 |
Unidentified Speaker
I REMEMBER GOING TO STAY WITH HIM AND HE SAID WE DON'T KNOW HOW WE'RE GOING TO CATCH MYSPACE. SEVEN YEARS LATER. IN AN ALTERNATE IN A VERSE WHERE MARK...
|
| 00:05:38 |
Unidentified Speaker
HAVE NEVER GOT THAT QUESTION. I IMAGINE IT WOULD BE PRETTY SIMILAR. MAYBE A PROLONGED TIME FRAME. I TEND TO THINK AND A LOT OF US TEND TO THINK THAT...
|
| 00:06:10 |
Unidentified Speaker
1 BILLION USERS. >> FACEBOOK GOT UP
|
| 00:06:12 |
Unidentified Speaker
TO 1 BILLION ACTIVE USERS WHICH WE DO NOT KNOW HOW TO THINK ABOUT, FRANKLY. I THINK MARK HAD AN INCREDIBLY CLEAR VISION THAT DEVELOP QUICKLY AND HE GOT...
|
| 00:06:54 |
Unidentified Speaker
ABOUT -- SHARING THING PRECEDED FACEBOOK. THE AMOUNT OF EMAILS OR INSTANT MESSAGING IS STILL HUGE AND IT DWARFS ALL TRAFFIC. FACEBOOK, THE WAY YOU SHARE...
|
| 00:07:27 |
Unidentified Speaker
WE TALK ABOUT FACEBOOK BEING A MEDIUM AND THE IDEA IS A GOOD MEDIUM DOES NOT INTERFERE WITH THE MESSAGE. IT PROVIDES A CONTAINER THAT IS TRANSPARENT,...
|
| 00:07:47 |
Unidentified Speaker
IT POSSIBLE TO HAVE A MEDIUM THAT DOES NOT ALTER THE MESSAGE? >> MARSHALL MCLUHAN SAID
|
| 00:07:54 |
Unidentified Speaker
THERE IS NO SUCH THING AS A MESSAGE WITHOUT A MEDIUM. THEY HAVE TH E PROPER -- THE PROPERTY OF BEING EASY TO USE. IT IS ON A GIANT FLAT SCREEN MONITOR...
|
| 00:09:25 |
Unidentified Speaker
TALK ABOUT THE DIVERSITY OF USERS THAT FACEBOOK HAS NOW. IS ANYONE IN THIS ROOM, DID THEY GET A SMART PHONE BEFORE GETTING A COMPUTER? >> YOU LIKE EVERYONE
|
| 00:09:45 |
Unidentified Speaker
HERE, WE HAVE COMPUTERS AND SOME WAY OF MANIPULATING THIS CURSOR ON THE SCREEN BUT THE LAST FEW HUNDRED MILLION USERS AND PRESUME BULLET -- PRESUMABLY...
|
| 00:10:14 |
Unidentified Speaker
AVERAGE NEW FACEBOOK USER IS INDIA, INDONESIA, OR BRAZIL. THERE ARE USING A MOBILE PHONE TO ACCESS FACEBOOK BECAUSE THEY HAVE NOT HAD ACCESS TO THE BROADBAND...
|
| 00:11:07 |
Unidentified Speaker
THINGS THAT THEY BEHAVE DIFFERENTLY LIKE A SYSTEM? THEY SURE MORE PICTURES, LESS LINKS, OR EVER WANT INTERESTS THE SAME WHY? >> ONE
|
| 00:11:22 |
Unidentified Speaker
INTERESTING THING IS CAMERAS. WHICH IS SOMETHING INTER ESTING THING. FOUR BILLION MAY HAVE ACCESS TO A TOUCH SCREEN, A GPS, A TOUCH SCREEN THAT WAS MORE...
|
| 00:12:21 |
Unidentified Speaker
THESE PEOPLE ARE BORN TO BE LIKE BILLIONS IN THE WORLD, WILL THEY BE MOBILE FIRST OR ONLY? A LOT OF THE REASON PEOPLE ARE USING PHONES FIRST IS THAT THEY...
|
| 00:12:40 |
Unidentified Speaker
A LOT OF PEOPLE WILL BE MOBILE. JUST BECAUSE OF THE GEOGRAPHY AND THE DATA AVAILABLE WHERE THERE. PC'S ARE NOT GOING TO GO AWAY. THEY'RE STILL -- YOU'LL...
|
| 00:13:08 |
Unidentified Speaker
KEYBOARD. WE TALK ABOUT THIS GROUP OF PEOPLE, 1 BILLION PEOPLE. SHOULD FACEBOOK HAVE SOME ELECTED BODY THAT GOVERNS THE SITE? >> WE DO TAKE A LOT OF
|
| 00:13:28 |
Unidentified Speaker
FEEDBACK AND WE HAVE A VOTE THAT GOES INTO EFFECT EVERYTIME RELEASE A NEW TERMS OF SERVICE. WE DID GO OUT OF OUR WAY EARLY ON TO END OF THE USER BASE...
|
| 00:14:43 |
Unidentified Speaker
WHAT ABOUT THE ELECTED REPRESENTATIVES? THIS IS LIKE THE WORLD'S LARGEST AGGLOMERATION. SOME HAVE ELECTED BODIES OFPEOPLE. PEOPLE. SOMETHING THE GIVES...
|
| 00:15:07 |
Unidentified Speaker
IDEA. >> THAT
|
| 00:15:10 |
Unidentified Speaker
MEANS NO. [LAUGHTER] IF YOU GO BACK NOW AND LOOK AT WHAT MARK ZUCKERBERG WAS SAYING, HE WAS OPEN WITH THE IDEA THAT THE WANTED EVERYONE IN THE WORLD TO...
|
| 00:16:04 |
Unidentified Speaker
ABOUT CATEGORIES TRANSFORMER TO BE INFLUENCED BY SOCIAL MEDIA. YOU ARE SEEING THAT WITH NEWS AND MORE WITH -- THE WAY THAT PEOPLE THIS COVER AND -- NEWS...
|
| 00:16:18 |
Unidentified Speaker
PEOPLE HERE GET THEIR NEWS FROM SOCIAL MEDIA? I DO. YOU KIND OF GET YOUR NEWS FROM SOCIAL MEDIA. >> IF YOU THINK
|
| 00:16:29 |
Unidentified Speaker
ABOUT WHAT IS HAPPENING IN CATEGORIES, THERE IS COMMERCE AND TRAVEL AND SHOPPING. THESE ARE RIGHT NOW ONE PLAYER GAMES. IF YOU THINK ABOUT YOUR GOING...
|
| 00:18:29 |
Unidentified Speaker
OF THAT IS THAT YOU NEED A PERSISTENT IDENTITY THAT IS ATTACHED TO EVERY PERSON IN YOUR LIFE. THAT HAS A MEMORY. THIS THING HAS TO BE SEARCHABLE AND...
|
| 00:19:02 |
Unidentified Speaker
YOU HAVE WITH YOU ALL THE TIME. YOU ONLY HAVE ONE PHONE AND YOU DO NOT SHARE WITH PEOPLE. YOUR THE ONE PERSON WHO USES YOUR PHONE UNLESS YOU ARE SHARING...
|
| 00:20:04 |
Unidentified Speaker
THE CONCERNS I HEAR FROM PEOPLE IS THEIR KIDS ARE DOING THINGS NOW THERE ARE GOING TO BE ATTACHED TO THEM OVER THE LONG HAUL. IN THE PAST YOU ARE 19,...
|
| 00:20:44 |
Unidentified Speaker
SOMETHING THAT EACH PERSON WAS IN CONTROL OF THE REPRESENTATION PEOPLE PUT ON THEIR PROFILE. ONE OF THE UNIQUDE TH INGING WAS PRIVACY CONTROLS. THAT...
|
| 00:23:54 |
Unidentified Speaker
PICTURE. >> THE TOOL, YOU CAN
|
| 00:23:59 |
Unidentified Speaker
REPORT A PHOTO. IT WASN'T SUPPORTING THIS CASE. IT WASN'T THIS IS ILLEGAL OR MISLEADING, IT WAS THIS IS EMBARRASSING. A GROUP AT THE UNIVERSITY OF BERKELEY...
|
| 00:25:14 |
Unidentified Speaker
GETTING HUNDREDS OF MOVEMENTS LIKE THIS. >> I DO NOT
|
| 00:25:17 |
Unidentified Speaker
KNOW THE NUMBER. >> THIS IS SMART TO HAVE
|
| 00:25:26 |
Unidentified Speaker
TOOLS. PEOPLE OFTEN TIMES WHEN THEY ARE SUICIDAL, MAKING ME FEEL DOWN AND SUICIDAL. LET'S SAY YOU FEED THAT. HOW DID YOU DO WITH THAT AS A FRIEND OF...
|
| 00:26:27 |
Unidentified Speaker
EXTENT THAT THIS COULD BE ARGUED, YOU CAN PUT A MESSAGE IN A CONTAINER AND SEND IT TO WHOEVER YOU WANT AND THAT IS SOMETHING YOU SHOULD HAVE THE ABILITY...
|
| 00:28:08 |
Unidentified Speaker
EVERYTHING GOES OUT THERE AND IT IS A -- EVERYTHING THAT PEOPLE POST, IT IS THERE. THOSE WERE YOUR FREE BOOK LOOKS LIKE. FACEBOOK HAS THE SORT OF MODEL....
|
| 00:28:31 |
Unidentified Speaker
IS THERE IS MORE CONTENT CREATED EVERY DAY BY THE PEOPLE AROUND YOU. IT IS GROWING QUICKLY BECAUSE WE OF CAMERAS AND WE'RE SHARING MORE AND MORE STUFF....
|
| 00:30:15 |
Unidentified Speaker
ABOUT HOW THAT SYSTEM WORKS FOR. LETTIS POSITIVE FEEDBACK. YOU'LL GET MORE OF THAT THING. HOW DO YOU TWEAK THE ALGORITHMS SO PEOPLE ILL DON'T SHOW UP...
|
| 00:30:58 |
Unidentified Speaker
THING WE RELY ON THERE IS PEOPLE. ONE OF YOUR FRIENDS POSTS THE ARTICLE. AND SOME OF YOUR -- THERE ARE PEOPLE WHO ARE POSTING ARTICLES ABOUT A PARTICULAR...
|
| 00:32:00 |
Unidentified Speaker
TO SIT AT THE CONTROLS KNOWING THAT YOU WILL FIND OUT? IS AN INCREDIBLE SUPERVISION. IT IS SOMETHING THAT IS EXCITING TO DO. IT WAS THE FIRST HARD I SPENT....
|
| 00:36:24 |
Unidentified Speaker
UP TO QUESTIONS. WE HAVE 40 MINUTES. THERE IS A MICROPHONE COMING TO. RIGHT THERE. IF YOU'D LIKE TO GIVE YOUR NAME THAT WOULD BE WONDERFUL. QUEXI>> MY...
|
| 00:37:31 |
Unidentified Speaker
HAVE SPIES THAT I KNOW OF. I AM NOT A SPY. >> IF YOU WERE,
|
| 00:37:41 |
Unidentified Speaker
YOU COULD NOT TELL US. >> WE SPEND A
|
| 00:37:44 |
Unidentified Speaker
LOT OF TIME AND ENERGY MAKING SURE FACEBOOK IS AVAILABLE. WE SPEND A TON OF TIME ON INFRASTRUCTURE AND HIRING PEOPLE TO MAKE SURE THAT YOU CAN GET TO...
|
| 00:39:07 |
Unidentified Speaker
THIS ISSUE ON THE SECURITY SIDE. ONE OF THE WORST THINGS THAT HAPPENED, PEOPLE LOG IN AND THE GOVERNMENT PUTS MIDDLEWARE IN AND THAT ALLOWS THEM TO C...
|
| 00:40:44 |
Unidentified Speaker
CURIOUS AROUND THIS CONCEPT IF YOU HAD A DISCUSSION AROUND THE MUSLIM VIDEO THAT CAME OUT, DID YOU HAVE CONVERSATION IF THAT HAPPENED IN A FACEBOOK CONTEXT...
|
| 00:41:19 |
Unidentified Speaker
A PRODUCT OF THE INTERNET. >> THAT VIDEO -- WE DO NOT
|
| 00:41:29 |
Unidentified Speaker
KNOW THE WHOLE STORY OF WHAT WAS GOING ON. THE FACT THAT I DO NOT THINK IT WAS A SPONTANEOUS THING. YOU HAD THAT VIDEO GET TRANSLATED AND MOVE WITHIN...
|
| 00:41:57 |
Unidentified Speaker
YOU COULD SAY MORE ABOUT MONETIZING FACEBOOK. YOU SAID IT WAS FREE BUT A BILLION PEOPLE, THAT REPRESENTS A LOT OF DISPOSABLE INCOME. COULD YOU SAY MORE...
|
| 00:42:14 |
Unidentified Speaker
FACEBOOK IS MONETIZING IS ADVERTISING. WE WANT TO PROVIDE FREE SERVICE. 1 BILLION PEOPLE REPRESENTS A LOT OF COSTS TO KEEP EVERYTHING UP AND RUNNING....
|
| 00:43:01 |
Unidentified Speaker
INTERESTING TAKES ON PEOPLE -- HOW PEOPLE WILL MONETIZE. WE KNOW HOW TO MAKE CONTENT PEOPLE WANT TO SHARE WITH EACH OTHER WHICH WOULD GO TO LOTS OF PEOPLE...
|
| 00:43:27 |
Unidentified Speaker
THE THOUGHT PROCESS THAT GOES INTO COMING UP WITH THE NEXT EVOLUTION OF FACEBOOK. WHAT WERE THE GESTATIONS TO COME UP WITH THAT IS FEEDING AND HOW MANY...
|
| 00:43:48 |
Unidentified Speaker
YOU'RE RIGHT. I THINK LIKE THAT. AND THEN YOU GAVE BIRTH AND NO ONE LIKE THE BABY. AFTER A WHILE PEOPLE GET USED TO THEIR KIDS ENJOY IN THEM. MOVING ON...
|
| 00:44:58 |
Unidentified Speaker
WOULD LOVE THAT. THE SCHOOLS ARE THE HARD PART OF THEIR. >> WHAT
|
| 00:45:08 |
Unidentified Speaker
KIND OF COMMUNICATION DO YOU HAVE? WHERE WOULD YOU GO WITH THAT? >> WE HAVE WATCHED
|
| 00:45:14 |
Unidentified Speaker
THE NASCENT PARKED CALLED COMMUNITIES THAT -- PRODUCT CALLED COMMUNITIES. IT MAKES SURE THAT ONLY STUDENTS AT THAT UNIVERSITY CAN USE THAT GROUP. IT IS...
|
| 00:46:17 |
Unidentified Speaker
ANSWER IS ALSO THAT THEY HAVE AN ECOSYSTEM OF COMPANIES THAT ARE BUILDING ON TOP OF FACEBOOK AND IT SEEMS EDUCATION IS ONE THAT LOOKS MORE LIKELY TO...
|
| 00:46:46 |
Unidentified Speaker
INSTR AGRAM, HOW DOES THAT COMPARE WITH THE VISION THAT PINTEREST HAS FOR ITSELF? >> WE SAW INSTAGRAM AS BEING
|
| 00:47:04 |
Unidentified Speaker
A COMPLIMENT FOR FACEBOOK. YOU COULD TAKE YOUR FRONT DOOR AND PUT A FILTER ON IT AND PUT IT IN YOUR FRIEND'S NEWS FEED. THE UTILITY WAS SO TIED UP...
|
| 00:48:19 |
Unidentified Speaker
YOU TELL US ONE THING ABOUT MARK ZUCKERBERG WE DO NOT NOW? WE ALREADY HEARD HE WEARS THE SAME CLOTHES EVERY DAY. >> MARK AND I'S DOGS
|
| 00:48:32 |
Unidentified Speaker
PLAYED TOGETHER. WE HAVE THIS Q DATE -- THIS CUTE DOG NAMED SNOOP. AND A POOLIE. >> WHO'S DOG IS THE
|
| 00:48:52 |
Unidentified Speaker
TOP DOG? >> MARK IS AN AVID DOG
|
| 00:49:00 |
Unidentified Speaker
OWNER AND DOG LOVER. >>
|
| 00:49:04 |
Unidentified Speaker
THANKS. [APPLAUSE] [CAPTIONING PERFORMED BY NATIONAL CAPTIONING INSTITUTE] [CAPTIONS COPYRIGHT NATIONAL CABLE SATELLITE CORP. 2012] >> MORE
|
NOTE: The transcript for this program was compiled from uncorrected Closed Captioning.