The panelists discussed the topic, “Good Media for Kids Can Make a Difference.” They were moderated by James Steyer and Charles Ogletree. Topics included the future of children’s media, the definition of good media, marketing to children, the need for education about the Internet, showing diversity, parental participation, and funding children’s programming. After their presentations they responded to audience members' questions.

The panel was part of The Kids and Media Conference, “Beyond Primetime,” which was held in the Time Warner Center.