Challenges Facing the Publishing Industry
Dec 7, 2012
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Panelists talked about the history of the publishing industry and its current ability to respond to market challenges. Among the topics they addressed were the growing use of electronic and digital media, self-publishing ..
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Panelists talked about the history of the publishing industry and its current ability to respond to market challenges. Among the topics they addressed were the growing use of electronic and digital media, self-publishing and micro-targeting potential markets, and mass marketing in the digital age. They responded to questions from the audience. The International Summit of the Book was hosted by the Library of Congress in Washington,D.C.
1 hour, 21 minutes
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